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<article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" dtd-version="3.0" xml:lang="en" article-type="research article">
  <front>
    <journal-meta>
      <journal-id journal-id-type="publisher-id">ME</journal-id>
      <journal-title-group>
        <journal-title>Modern Economy</journal-title>
      </journal-title-group>
      <issn pub-type="epub">2152-7245</issn>
      <publisher>
        <publisher-name>Scientific Research Publishing</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="doi">10.4236/me.2017.81002</article-id>
      <article-id pub-id-type="publisher-id">ME-73338</article-id>
      <article-categories>
        <subj-group subj-group-type="heading">
          <subject>Articles</subject>
        </subj-group>
        <subj-group subj-group-type="Discipline-v2">
          <subject>Business&amp;Economics</subject>
        </subj-group>
      </article-categories>
      <title-group>
        <article-title>


          Earnings Yield as a Predictor of Return on Assets, Return on Equity, Economic Value Added and the Equity Multiplier

        </article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author" xlink:type="simple">
          <name name-style="western">
            <surname>Rebecca</surname>
            <given-names>Abraham</given-names>
          </name>
          <xref ref-type="aff" rid="aff1">
            <sup>1</sup>
          </xref>
        </contrib>
        <contrib contrib-type="author" xlink:type="simple">
          <name name-style="western">
            <surname>Judith</surname>
            <given-names>Harris</given-names>
          </name>
          <xref ref-type="aff" rid="aff1">
            <sup>1</sup>
          </xref>
        </contrib>
        <contrib contrib-type="author" xlink:type="simple">
          <name name-style="western">
            <surname>Joel</surname>
            <given-names>Auerbach</given-names>
          </name>
          <xref ref-type="aff" rid="aff1">
            <sup>1</sup>
          </xref>
        </contrib>
      </contrib-group>
      <aff id="aff1">
        <addr-line>Huizenga College of Business, Nova Southeastern University, Fort Lauderdale, Florida, USA</addr-line>
      </aff>
      <pub-date pub-type="epub">
        <day>09</day>
        <month>01</month>
        <year>2017</year>
      </pub-date>
      <volume>08</volume>
      <issue>01</issue>
      <fpage>10</fpage>
      <lpage>24</lpage>
      <history>
        <date date-type="received">
          <day>5,</day>
          <month>December</month>
          <year>2016</year>
        </date>
        <date date-type="rev-recd">
          <day>6,</day>
          <month>January</month>
          <year>2017</year>
        </date>
        <date date-type="accepted">
          <day>9,</day>
          <month>January</month>
          <year>2017</year>
        </date>
      </history>
      <permissions>
        <copyright-statement>&#169; Copyright  2014 by authors and Scientific Research Publishing Inc. </copyright-statement>
        <copyright-year>2014</copyright-year>
        <license>
          <license-p>This work is licensed under the Creative Commons Attribution International License (CC BY). http://creativecommons.org/licenses/by/4.0/</license-p>
        </license>
      </permissions>
      <abstract>
        <p>


          This study identifies earnings yield as a measure of financial performance that is based on a firm’s ability to sell profitable goods. It excludes the irrationality that can confound market-based measures of financial performance

          by emphasizing a firm’s ability to earn profits as the indicator of superior performance. For the full sample, the differential effects of earnings yield on return on assets, return on equity, stock returns, economic value added and the equity multiplier are determined for firms of different size and volatility. The analysis is conducted both across industries and within the oil and gas, computer software, biotechnology and retail industries. For the full sample of NASDAQ stocks from 2010-2014, earnings yield significantly explained return on assets, return on equity, stock returns, economic value added and the equity multiplier beyond book value and book to market. The influence of earnings yield on return on assets was predictable with linear relationships and autocorrelated residuals, while that for small firms was unpredictable with nonlinear relationships between earnings yield and all outcomes with heteroscedastic residuals. In the oil and gas industry, small producers with low market risk and high firm-specific risk, i.e. drillers in new locations with existing technology, found that earnings yield was related to all outcome measures, while large, high-market risk firms, or drillers using the new shale rock techniques strove for operational efficiency through higher return on assets and return on equity. Market risk demarcates small biotechnology firms with those with low market risk demonstrating the explanation of return on assets by earnings yield, while earnings yield
          is
          significantly related to economic value added for high market risk firms. In large biotechnology firms, earnings yield was significantly related to all outcomes. Similar results were obtained for the computer software industry. Retail is in retrenchment with small retailers selling traditional product lines emphasizing return on assets or being operationally efficient for survival, while large retailers borrow against large-scale investments in assets, as shown by the significant explanation of the equity multiplier by earnings yield. It may be concluded that earnings yield measures multiple dimensions of financial performance for firms of different size and volatility levels in multiple industries. For small firms, the ability of earnings yield to measure the productivity of capital through economic value added is noteworthy. For large firms, earnings yield is particularly effective in predicting operational efficiency or return on assets.

        </p>
      </abstract>
      <kwd-group>
        <kwd>Earnings Yield</kwd>
        <kwd> Stock Returns</kwd>
        <kwd> Economic Value Added</kwd>
        <kwd> Equity Multiplier</kwd>
      </kwd-group>
    </article-meta>
  </front>
  <body>
    <sec id="s1">
      <title>1. Introduction</title>
      <p>
        Earnings yield is defined as the ratio of net income to price, or the reciprocal of the price-earnings ratio. Intuitively, it is the portion of variation in the stock price that is attributable to changes in corporate profitability. It is the ability of firms to earn profits from the sale of goods and services, or the fundamental ability to succeed in employing resources to produce a stream of products that attract a growing customer base. Thus, it is a true measure of corporate performance based value-creation. Such a measure sets earnings yield apart from market-based measures which may be based on the day’s news, unrealistic expectations, analyst hype and herd hysteria. From a business standpoint, earnings yield improves the accuracy of performance measurement over earnings which may be manipulated through earnings management. Managers may be evaluated on the basis of earnings, so that they may postpone necessary investments in training and upgrading equipment to show higher earnings. In contrast, earnings yield relates earnings to price so that any inflation of earnings will be reflected in reduction in stock prices and negative impact on return on assets or return on equity. From a practical standpoint, this study presents earnings yield as a rational measure of corporate performance which describes performance in the four crucial areas of operational efficiency (measured by return on assets), return to shareholders (measured by return on equity and stock returns), productivity of capital (economic value added) and debt capacity (equity multiplier). From academic standpoint, this study sets forth earnings yield as a measure of financial performance that explains both financial statement measures such as return on assets and equity multiplier and market measures including return on equity, stock returns and economic value added. Earnings yield merits consideration as a separate entity as earnings are more variable than dividends, so that it explains the variation in stock returns beyond that due to dividends [<xref ref-type="bibr" rid="scirp.73338-ref1">1</xref>] . The technology firms listed on the NASDAQ have been achieving high net income with 1) higher revenue from the production of innovative products, or 2) reduced expenses from reliance on human capital with limited fixed costs for plant and equipment. Therefore, this study examines earnings yield for a sample of NASDAQ firms. The technology firms are lodged in the biotechnology and com- puter software industries. To preserve a point of comparison, two non-techno- logy industries, oil and gas and retail, were included.
      </p>
      <p>
        Our research contributes to the literature in two ways. First, it updates the pre 2010 literature on earnings yield. The concept was first defined in seminal papers by [<xref ref-type="bibr" rid="scirp.73338-ref2">2</xref>] and [<xref ref-type="bibr" rid="scirp.73338-ref3">3</xref>] . A series of studies followed to investigate the impact of earnings yield on stock returns ( [<xref ref-type="bibr" rid="scirp.73338-ref4">4</xref>] [<xref ref-type="bibr" rid="scirp.73338-ref5">5</xref>] [<xref ref-type="bibr" rid="scirp.73338-ref6">6</xref>] ) finding that as theorized, earnings yield was associated with stock returns and contributed to its unexplained variance. Second, we explore the effects of earnings yield on return on assets, return on equity, stock returns, economic value added and the equity multiplier beyond firm size and volatility for four industries.
      </p>
      <p>
        Earnings yield may be expected to vary with size and volatility. In successive studies, [<xref ref-type="bibr" rid="scirp.73338-ref3">3</xref>] and [<xref ref-type="bibr" rid="scirp.73338-ref7">7</xref>] observed higher stock returns for small, high earnings yield portfolios on the American Stock Exchange and Korean Stock Exchanges, respectively. This study investigates the reasons for this phenomenon. We posit that small market-oriented firms will have net income that grows at a greater rate than the stock price. In other words, earnings yield of small firms may show greater increases in return on equity and stock returns than that of large firms. Large firms may show positive earnings yield depending upon their position in the product life cycle. Mature cash-cow products in established markets may be profitable at present, suggesting that earnings yield will be related to operational efficiency measured by return on assets in large firms. Large firms may have substantial assets against which they can borrow, indicating that their profitability growth, as measured by earnings yield, may contribute to a stronger asset base or the ability to borrow against their assets as measured by the equity multiplier.
      </p>
      <p>Volatility refers to uncertainty in future cash flows. Highly volatile firms will have unpredictable future cash flows, while firms with low volatility will have predictable cash flows. Net income is the source of cash flows, given that net income + depreciation = cash flows. It follows that volatility in cash flows is volatility in net income. As earnings yield = net income/stock price, volatility in net income translates to volatility in earnings yield. Firms with volatile earnings yield will demonstrate market risk or firm-specific risk. Institutions with high market risk will have future revenues that are predictable from past revenues or autocorrelated residuals in the regression of return on assets or return on equity on earnings yield. Firms with high firm-specific risk will have unpredictable future revenues or heterscedastic residuals in the regression of stock returns or other outcomes on earnings yield. Heteroscedastic residuals suggest that the variation of error terms in the regression does not follow a normal distribution or is unpredictable. Given that earnings yield may have differential effects on outcomes for firms of large or small size, or high or low market volatility or high or low firm-specific volatility, this study conducts an exploration of the influence of size and volatility on earnings yield-outcome relationships.</p>
    </sec>
    <sec id="s2">
      <title>2. Hypotheses Development</title>
      <sec id="s2_1">
        <title>2.1. Earnings Yield and Return on Assets</title>
        <p>By definition, earnings yield is the ratio of net income to the stock price. Return on assets is the ratio of net income to total assets. Growth in earnings yield suggests that net income is increasing at a higher rate than the stock price, or due to factors that are not driven by market variables. Such factors may be intrinsic measures of operational efficiency represented by the ability to generate income from the firm’s investment in assets. One of the measures of such operational efficiency is return on assets. We propose the following hypothesis:</p>
        <p>H1: Earnings yield is a significant predictor of return on assets.</p>
      </sec>
      <sec id="s2_2">
        <title>2.2. Earnings Yield and Return on Equity</title>
        <p>Intuitively, investors purchase stock in a firm with the expectation of earning dividends and capital gains from the appreciation in stock prices. Net income provides dividends and retained earnings, which upon investment in the firm promotes growth in stock prices. As net income is the numerator in the expression for earnings yield, an increase in net income could result in an increase in dividends or reinvestment of earnings in the firm, leading to higher returns on equity (net income/shareholders’ equity investment). We propose that:</p>
        <p>H2: Earnings yield may be a significant predictor of return on equity.</p>
      </sec>
      <sec id="s2_3">
        <title>2.3. Earnings Yield and Stock Returns</title>
        <p>
          Earnings yield’s effects on security returns may be based on its ability to predict future cash flows. [<xref ref-type="bibr" rid="scirp.73338-ref4">4</xref>] found that the ability to forecast the next period’s cash flows and to capitalize on unfavorable news contained in cash flows in a timely fashion, predicted earnings. It follows that earnings are informative in providing expectations of future cash flows that contain such news. [<xref ref-type="bibr" rid="scirp.73338-ref8">8</xref>] extended this result to time periods up to five years, finding that earnings yield significantly predicted future cash flows in both the 1-year and 5-year time periods for US data for a time period from 1935-2001 and a pooled four-country sample using data from the United States, United Kingdom, France and Germany.
        </p>
        <p>H3: Earnings yield may be a significant explanatory variable of stock returns.</p>
      </sec>
      <sec id="s2_4">
        <title>2.4. Earnings Yield and Economic Value Added</title>
        <p>
          Small firms in biotechnology and software maintain competitive advantage by producing a stream of products. Capital constraints may result in the need to use capital productively, i.e. by investing in products that have returns higher than their cost of capital or positive economic value added (EVA) products. Economic value added has its roots in [<xref ref-type="bibr" rid="scirp.73338-ref9">9</xref>] who defined the need for ongoing wealth creation as the excess of gross earnings over interest on capital. The creation of excess earnings is the function of earnings yield. The desire to increase EVA results in the rejection of projects with uncertain profitability, and the reduction of agency conflict in the quest for exceptional investment opportunities that contribute to higher market value added [<xref ref-type="bibr" rid="scirp.73338-ref10">10</xref>] [<xref ref-type="bibr" rid="scirp.73338-ref11">11</xref>] . By linking earnings yield to economic value added, this study shows that earnings yield can be a proxy for the ability to use capital judiciously.
        </p>
        <p>H4: Earnings yield may be a significant predictor of economic value added.</p>
      </sec>
      <sec id="s2_5">
        <title>2.5. Earnings Yield and the Equity Multiplier</title>
        <p>
          Large firms have access to capital markets for debt and equity capital. These capital needs may be for acquisition in biotechnology and software and maintaining stores and inventory in a retrenching industry such as retail. The equity multiplier, which is defined as (1 + Debt/Equity) is the ability of firms to raise capital―a measure upon which large, established firms may excel given that their ownership of assets and goodwill provide them with the collateral upon which they may increase their borrowing capacity. Firms with increasing earnings yield or growing net income in relation to stock prices may grow in size thereby enhancing their collateral base, and in turn their ability to borrow against this collateral. In other words, increased earnings yield may in turn increase the equity multiplier. This study supplements [<xref ref-type="bibr" rid="scirp.73338-ref12">12</xref>] finding that earnings yield represented a measure of safety capital for the typical firm.
        </p>
        <p>H5: Earnings yield may be a significant explanatory variable of the equity multiplier.</p>
      </sec>
    </sec>
    <sec id="s3">
      <title>3. Data and Methodology</title>
      <p>A total of 3013 observations of NASDAQ stocks obtained directly from the National. Association of Security Dealers Automated Quotations were collected in 12 sectors and 101 industries, from 2010-2014. The NASDAQ Association makes the list of stocks available to the public through its website. The classification by sector consisted of: 1) basic industries (2.7%); 2) transportation (17%); 3) consumer non-durables (3%); 4) finance (24.9%); 5) consumer services (11.3%); 6) technology (9.7%); 7) consumer durables (1.5%); 8) health care (30.7%); 9) capital goods (7%); 10) miscellaneous (3.3%); 11) energy (2%) and 12) public utilities (2%). Income statement and balance sheet variables were extracted from Standard and Poor’s COMPUSTAT Database. COMPUSTAT North America provides income statement and balance sheet data for publicly-traded firms in the United States, including net income, stockholders’ equity, total assets, book value per share, taxes, total liabilities, net working capital, number of shares outstanding, earnings before interest and taxes, earnings per share, interest expense, revenue and cash balance. Annual stock returns, highest price per year, lowest price per year and closing price at the end of the year were obtained from the CRSP (Center for Research in Security Prices from the University of Chicago) database. CRSP provides security prices and security returns for U.S. stocks. Outcome variables of return on assets (ROA), return on equity (ROE), economic value added (EVA) and equity multiplier were computed from these financial statement variables.</p>
      <p>Size was classified into levels 1 - 5, by asset size. Asset sizes &lt; $200 million were coded 1, $201 million - $400 million were coded 2, $401 million - $1 billion were coded 3, $1.01 billion - $5 billion were 4 and &gt;$5 billion was 5. In a small- large dichotomy, 1 and 2 were considered to be “small” and 4 and 5 were designated as “large”. Volatility was measured by the standard deviation of high and low prices per year. Market risk was measured by stock beta coefficients with beta values &gt; 1 deemed “high risk” and beta values &lt; 1 deemed “low risk”. Firm- specific risk was measured as (1-R2) in the regression of stock returns on value- weighted market returns. Firm-specific risk values of 0.1 and 0.02 were scored at Level 1, values of 0.3 and 0.4 formed at Level 2, values of 0.5 and 0.6 were at Level 3, 0.7 and 0.8 were at Level 4 and &gt;0.8 was at Level 5. Low firm-specific risk consisted of Levels 1 and 2, while high firm-specific risk consisted of Levels 4 and 5.</p>
      <p>
        Five separate multiple regressions of each outcome variable on earnings yield and two measures of value, i.e., book value per share and market-to-book were performed in accordance with the expressions listed below for the full sample and each of the industry subsamples. The Regression Analysis and Time Series (RATS) software was employed to conduct regressions. A correction for first- order autocorrelation to maintain a Durbin-Watsonstatistic = 2 was applied. Heteroscedasticity occurs when the error terms in a regression fail to vary systematically. The White-Hansen method [<xref ref-type="bibr" rid="scirp.73338-ref13">13</xref>] corrects for heteroscedasticity by creating a covariance matrix with consistent estimates of the standard errors of residuals.
      </p>
      <p>R A t = α + β 1 E Y t + β 2 B V t + β 3 M B t . (1)</p>
      <p>R O E t = α 1 t + β 4 E Y t + β 5 B V t + β 6 M B t . (2)</p>
      <p>R E T t = α 2 t + β 7 E Y t + β 8 B V t + β 9 M B t . (3)</p>
      <p>E V A t = α 3 t + β 10 E Y t + β 11 B V t + β 12 M B t . (4)</p>
      <p>E M U L T t = α 4 t + β 13 E Y t + β 14 B V t + β 15 M B t . (5)</p>
      <p>
        RA<sub>t</sub> =Return on Assets at time t,
      </p>
      <p>
        EY<sub>t</sub> = Earnings Yield at time t,
      </p>
      <p>
        BV<sub>t</sub> = Book Value at time t,
      </p>
      <p>
        MB<sub>t</sub> = Market Value to Book Value at time t,
      </p>
      <p>
        ROE<sub>t</sub> = Return on Equity at time t,
      </p>
      <p>
        RET<sub>t</sub> = Stock Returns at time t,
      </p>
      <p>
        EVA<sub>t</sub> = Economic Value Added at time t,
      </p>
      <p>
        EMULT<sub>t</sub> = Equity Multiplier at time t.
      </p>
    </sec>
    <sec id="s4">
      <title>4. Results</title></sec>
      <sec id="s4_1">
        <title>4.1. Results (Full Sample)</title>
        <p>
          <xref ref-type="table" rid="table1">Table 1</xref> shows that Hypotheses 1 - 4 were fully supported with earnings yield significantly influencing return on assets, return on equity, stock returns and economic value added. Hypothesis 5 was partly supported as earnings yield explained the equity multiplier within certain size and firm-specific risk categories. The various size and risk categories occur at Levels 1 - 5, with 1 being the smallest size and the lowest firm-specific risk.
        </p>
        <p>Nonlinear relationships of earnings yield and return on assets at size Level 1</p>
        <table-wrap id="table1" >
          <label>
            <xref ref-type="table" rid="table1">Table 1</xref>
          </label>
          <caption>
            <title> Results of OLS regressions for the full sample</title>
          </caption>
          <table>
            <tbody>
              <thead>
                <tr>
                  <th align="center" valign="middle" >Independent Variables</th>
                  <th align="center" valign="middle" >Return on Assets</th>
                  <th align="center" valign="middle" >Return on Equity</th>
                  <th align="center" valign="middle" >Stock Return</th>
                  <th align="center" valign="middle" >Economic Value Added</th>
                  <th align="center" valign="middle" >Equity Multiplier</th>
                </tr>
              </thead>
              <tr>
                <td align="center" valign="middle" >Constant</td>
                <td align="center" valign="middle" >
                  3.91<sup>** </sup>
                </td>
                <td align="center" valign="middle" >
                  2.32<sup>*** </sup>
                </td>
                <td align="center" valign="middle" >
                  3.78<sup>*** </sup>
                </td>
                <td align="center" valign="middle" >3.13</td>
                <td align="center" valign="middle" >9.39</td>
              </tr>
              <tr>
                <td align="center" valign="middle" >Earnings Yield</td>
                <td align="center" valign="middle" >
                  1 &#215; 10<sup>−6*** </sup>
                </td>
                <td align="center" valign="middle" >
                  0.57<sup>*** </sup>
                </td>
                <td align="center" valign="middle" >
                  1 &#215; 10<sup>−6* </sup>
                </td>
                <td align="center" valign="middle" >
                  9.74<sup>** </sup>
                </td>
                <td align="center" valign="middle" >
                  −4.3 &#215; 10<sup>−7 </sup>
                </td>
              </tr>
              <tr>
                <td align="center" valign="middle" >Book Value</td>
                <td align="center" valign="middle" >
                  4.5 &#215; 10<sup>−5 </sup>
                </td>
                <td align="center" valign="middle" >
                  2.4 &#215; 10<sup>−5 </sup>
                </td>
                <td align="center" valign="middle" >
                  8.5 &#215; 10<sup>−5 </sup>
                </td>
                <td align="center" valign="middle" >
                  −1 &#215; 10<sup>−2 </sup>
                </td>
                <td align="center" valign="middle" >
                  5.3 &#215; 10<sup>−5 </sup>
                </td>
              </tr>
              <tr>
                <td align="center" valign="middle" >Market Value to Book Value</td>
                <td align="center" valign="middle" >0.0</td>
                <td align="center" valign="middle" >0.0</td>
                <td align="center" valign="middle" >0.0</td>
                <td align="center" valign="middle" >
                  2.0 &#215; 10<sup>−6</sup>
                </td>
                <td align="center" valign="middle" >
                  0.9 &#215; 10<sup>−9 </sup>
                </td>
              </tr>
              <tr>
                <td align="center" valign="middle" >Size</td>
                <td align="center" valign="middle" >
                  −0.2<sup>*** </sup>
                </td>
                <td align="center" valign="middle" >0.0</td>
                <td align="center" valign="middle" >0.0</td>
                <td align="center" valign="middle" >
                  4 &#215; 10<sup>−6*** </sup>
                </td>
                <td align="center" valign="middle" >0.29</td>
              </tr>
              <tr>
                <td align="center" valign="middle" >Volatility</td>
                <td align="center" valign="middle" >
                  1.7 &#215; 10<sup>−2* </sup>
                </td>
                <td align="center" valign="middle" >
                  −3 &#215; 10<sup>−5 </sup>
                </td>
                <td align="center" valign="middle" >
                  0.1<sup>*** </sup>
                </td>
                <td align="center" valign="middle" >
                  −7.3<sup>*** </sup>
                </td>
                <td align="center" valign="middle" >−0.5</td>
              </tr>
            </tbody>
          </table>
        </table-wrap>
        <p>
          Note: N = 3689, 2547, 3701, 2546 and 3689 respectively. R2 = 0.1, 1 &#215; 10<sup>−2</sup>, 0.4, 0.6 and 1 &#215; 10<sup>−3</sup>. *p &lt; 0.05, **p &lt; 0.01, ***p &lt; 0.001. Dependent Variables include return on assets, return on equity, stock returns, economic value added and the equity multiplier.
        </p>
        <p>were observed in all firm-specific risk categories. Linear relationships of earnings yield and return on assets were found at both size Level 2 at all firm-specific risk levels with the exception of Level 2. Essentially, earnings yield was related to return on assets for small firms at low risk levels. Nonlinear relationships of logarithmic and quadratic forms were observed for the smallest firms with linearity predominating at higher (Level 4) firm-specific risk levels. For stock returns as the criterion variable, no specific pattern emerged with both linear and nonlinear relationships being found for small firms at low risk levels. Earnings yield significantly explained the variation in economic value added in predominantly large firms with both low and high firm-specific risk levels. At small sizes only earnings yield-economic value added relationships at the highest risk levels were significant. Earnings yield significantly influenced the variation in equity multiplier at all risk levels following a linear functional form.</p>
      </sec>
      <sec id="s4_2">
        <title>4.2. Results (Industry)</title></sec>
        <sec id="s4_2_1">
          <title>4.2.1. Oil and Gas Industry</title>
          <p>
            <xref ref-type="table" rid="table2">Table 2</xref> shows the impact of earnings yield on the criteria in the oil and gas industry. In Panel A, which depicts results for small firms, low market risk firms (low MR), may be those which engage in traditional oilfield and offshore drilling, while high market risk firms (high MR), may be those which are pursuing new drilling techniques such as the fracking of shale rock. Low firm-specific risk firms (Low FR) may drill in existing locations, while high firm-specific risk firms (high FR) may seek new locations. If oil extraction occurs in hitherto unexplored shale rock locations, given that there is no prior knowledge of the task, only the minimal goal of achieving operational efficiency may be realistic as seen in the ability of earnings yield to influence return on assets (regression coefficient = 1.6, p &lt; 0.05) and return to shareholders through significant effect on return on equity (regression coefficient = 6.2, p &lt; 0.05) for high MR, high FR firms. If drilling occurs in traditional set tings (low MR), even if new locations are pursued (high FR), prior knowledge of the activity exists, so that more ambitious
          </p>
          <p>goals may be pursued. Earnings yield acts as a measure of operational efficiency</p>
          
            </sec>
              
              </body>
          <back>
            <ref-list>
              <title>References</title>
              <ref id="scirp.73338-ref1">
                <label>1</label>
                <mixed-citation publication-type="other" xlink:type="simple">
                  Wu, C. and Wang, X.M. (2000) The Predictive Ability of Dividend and Earnings Yields for Long-Term Stock Returns. The Financial Review, 35, 97-124.
                  https://doi.org/10.1111/j.1540-6288.2000.tb01416.x
                </mixed-citation>
              </ref>
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